Audience
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Who are your users? What are the key characteristics that affect how they use a site and how they learn from it? Some important issues include
  •  Technological Sophistication

How proficient are your users with computers? With the Internet? With the World Wide Web? Can they recover from mistakes easily?

  • Prior Knowledge

What do they already know about the content of the website? Have they used sites like this before?

  •  Learning Capabilities

How skilled are your users at learning new things? Do they experience anxiety when faced with something new?